Style Guide for Blackrock Slate

For more info contact MultiCoastMedia.com

Logo

Logo font: Patua One regular for "Blackrock Slate", Roboto Slab bold for "Custom Roofing"

Filename key

SIZES
    ●  "@1500px" 1500 pixels wide "@3000px" 300 pixels wide
NAMES
    ●  "icon" indicates a reworking of the logo with the featured icon only, suitable for use as a social media profile photo
    ●  "light" or "dark" indicates a reworking of the logo to a light or dark state, useful for over an opposite background.
    ●  All logos have a transparent background, suitable for having a background that shows through.
EXAMPLE
    ●  "YOURCOMPANY-logo-icon-light-@1500px.png" Your company logo, icon only, at 1500px wide, suitable for use over a dark background.

Logo Guidelines

1. Don’t change the logo’s orientation.
2. Don’t bevel or emboss the logo.
3. Don’t place the logo on a busy photograph or pattern.
4. Don’t change the logo colors.
5. Don’t crop the logo in any way.
6. Don’t add “glow” effects to the logo.
7. Don’t present the logo on “vibrating” colored backgrounds.
8. Don’t present the logo in “outline only” fashion.
9. Don’t place the logo on similarly-colored backgrounds.
10. Don’t outline the logo in any color.
11. Don’t add “drop shadow” effects to the logo.
12. Don’t put a white box around the logo when placed on a dark or busy background.
13. Don’t reconfigure or change the size or placement of any logo elements.
14. Don’t stretch or squeeze the logo to distort proportions.
15. Don’t recreate elements or replace with something else.

Colors

Primary

HEX #f3a108

CMYK 2 / 41 / 100 / 0

RGB 243 / 161 / 8

Secondary

HEX #383433

CMYK 66 / 63 / 63 / 57

RGB 56 / 52 / 51

Highlight

HEX #696969

CMYK 59 / 50 / 50 / 18

RGB 105 / 105 / 105

Background

HEX #FFFEFE

CMYK 11 / 8 / 9 / 0

RGB 224 / 224 / 224

Fonts

HEADLINES
Poppins bold 36px
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

PARAGRAPHS
Lato regular 18px
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz